Steps to help you Increase your Domain Authority
Website Domain Authority :
There are thousands of factors that Google considers to determine the search engine ranking of a blog or website. Over the years there has been a great deal of emphasis on the domain authority of a particular website.
Domain authority is an indicator developed by Moz. The higher your domain authority, the more likely you are to get a higher search engine ranking and get more and better website traffic. Your domain authority is also a good way to gauge your search engine optimization efforts as well as the strength of comparing your site to your competitor’s site.
Domain Authority vs Page Authority
Before we get into the meat of how domain authority is factored and how you can go about improving your site’s domain authority, it’s important to differentiate it from page authority. Page authority is a similar metric, but instead of measuring the strength of an entire domain or subdomain, it measures the ranking strength of a single web page.
Domain authority uses an algorithm designed by Moz to score a scale of 1 to 100 (1 being the worst, 100 being the best). Its logarithmic scale means it’s easier to improve your score if your domain authority is at 20 or 30 than if it’s at 70 or 80. Domain authority between 40 and 50 is considered to be average, between 50 and 60 is considered to be good, and over 60 is considered to be excellent.
Checking your domain’s performance on Moz Open Site Explorer can give you an idea on how well your website will be ranked on search engines.
So how exactly does Moz determine your Domain Authority score? It uses over 40 different factors, but the following are some of the most important:
Link root domain- this is the number of unique backlinks your site gets. So if it gets 20 External links from two different sites, then you have only two links to the root domain. Several links from different sites earning will improve your ranking over many links from the same site earning.
MozRank- MozRank is a measure of the strength of External links used to score your site. It takes into account not just the number of links pointing back to your site, but also the quality of those links. Quality tends to beat quantity, which means a good external link is better than two low quality links. MozRank uses a ratio of 0-10(10 is the highest). The average MozRank rating for a website is 3.
MozTrust- like MozRank, MozTrust is an indicator to help determine the quality of External links. However, it is a bit more specific as it measures the close relationship between your site and the trusted site. Trusted sites are.edu or.gov site. Even one.edu or.the gov site links to a website and then links to you, which is considered a sign of trust and helps to improve your MozTrustrating, which is also based on a 0-10 rating.
Quality content- content is one of the main factors which a website’s search engine ranking is based on, so it should come as no surprise that the quality of your website’s content is a factor in determining its domain authority. While Domain Authority may help boost your search engine rankings, it is also closely related to it.
Social signals- Google uses social signals as one of the main factors in identifying premium content. For example, it is safe to assume that a piece of content that is shared, liked and commented on hundreds of times must be of a certain quality. Moz uses the same social signals when determining domain authority.
Search engine friendliness- this refers to the use of SEO as well as the website structure and user friendliness of your website. A site structure can directly affect availability because a bad site structure makes it difficult for your site to navigate. It also makes it difficult for search engines to crawl and index your site properly,which can hurt your rankings. This is also critical for your domain authority.
How Does Moz Calculate Page Authority?
Although domain authority provides a better understanding of how your entire website is performing, it doesn’t mean that page authority isn’t as useful. In fact, the page authority of your site’s webpages has a direct impact on your overall domain authority as well as your search engine ranking, after all.
Moz uses a similar scale as domain authority to score page authority, meaning a 100-point, logarithmic scale. Keep in mind that even if you haven’t done anything to a page, its score may still fluctuate due to the fact that Moz is constantly updating their algorithm.
The following are some of the ranking factors that Moz uses to determine page authority:
- Social signals, such as the number of Google+1’s, Facebook Likes, Twitter Retweets or LinkedIn Shares a page has received.
- The number of root domains linking to the page.
- The number of root domains linking to the page using partial match anchor text.
- The number of subdomains that link to the page.
- The number of quality websites linking to the page.
- The number of external links a page has.
Check out our recent blog post on how to increase page authority to get the best of both worlds.
Steps On How To Increase Your Domain Authority
Now that you understand why domain authority is important and the ranking factors used by Moz to determine a website’s domain authority, you’re probably wondering how you can put that to use in order to actually increase your domain authority score.
The following are the 9 steps that you should follow to increase domain authority, from the very beginning of your site’s creation:
Step 1: Choose A Good Domain Name
If you are just starting out, then pick a domain name that is relevant to your website. Look at our site, SEOPressor as an example. We are mainly focusing on WordPress SEO plugin, which explains why we have the keyword ‘SEO’ in our domain:
It should be something that’s relatively easy to remember so that visitors won’t have any issues returning to your site because they forgot your domain name. You may even want to buy an old domain so that you don’t have to make a domain age.
If you already have a domain, make sure it’s not going to expire anytime soon by renewing it for at least three to five years.
Step 2: Optimize Your On-Page Content
SEO matters for both Google search engine ranking as well as your domain authority, so make sure that you optimize all on-page code, including your title tags, image alt tags and the content itself.
Additionally, include variations of your main keywords, keep all of your permalinks short and relevant, and create a sidebar section for new posts.
Step 3: Create Linkable Content
In order to earn high-quality links form multiple domains, which both MozRank and MozTrust use as important factors, you need to create high-quality content that is published at regularly.
The better your content is, the more likely it will be that another authoritative site will link to it. This means that your content has to be relevant to your brand and to your audience, informative, creative, and well written.
Step 4: Improve Your Internal Linking Structure
Many websites are so concerned about earning external links that they overlook the importance of internal links. Internal links help to direct visitors to what they are trying to find, thereby improving their user experience. This means that if they’ve burrowed deep into your back catalog of blog posts, they can still easily find their way to your homepage by one of your internal links.
In SEOPressor, we usually do internal linking by suggesting other related blog posts to our readers just in case they would like to read more about that particular topic.
Internal links help prevent visitors from leaving out of frustration, and also help to keep them engaged with your website at the same time. Additionally, internal links make it easier for search engines to index your entire site.
Since we are talking about internal linking, SEOPressor has recently collaborated with the team from LinkVector.io to help webmasters like you build a solid internal link foundation for SEO. The partnership of these two powerhouses has made it easier for you to link your pages from somewhere relevant in your site.
Here’s a brief introduction on LinkVector:
It is an internal linking tool designed to discover all internal and external links of a domain. You can benefit from using this tool as it helps you to find opportunities for internal links based on the relevance level of each link found in your site.
In addition to this, LinkVector will analyze all the links and present them in an easily understandable link map visualization tool. They swear by rankability to help you strengthen your website’s on-page SEO and increase your site to achieve the significant traffic you deserve.
Skip the hassle of having to manually do internal linking and let LinkVector assist you to a better ranking position!
Step 5: Remove Bad And Toxic Links
Periodically, you should go through your link profile and search for any backlinks that are bad or toxic. This will allow you to remove links from bad sources that could end up hurting your domain authority rather than helping it.
You should also remove any links posted on your website,which will cause bad sites or broken down, these will have a negative impact.
It can be a hassle to check every link on your site. To make things easier, you can use Seopresser‘s link manager, which can help manage all your links in one place. You no longer need to check the links one by one. Instead, you can check the status of your links-either broken or the link manager itself alive.
Step 6: Make Sure That Your Website Is Mobile-Friendly
A huge number of online users access the web through mobile devices. If your website hasn’t been optimized for mobile use yet, then you’re way behind.
Not only will it hurt your mobile search engine rankings, but you’ll lose out on a lot of visitors who will simply leave your site once they realize that it’s not being properly displayed on their smartphone or tablet.
To check whether your website is mobile-friendly or not, you can visit this Mobile-Friendly Test by Google Developers page. It will analyze your web page and let you know how mobile-friendly your site is.
Step 7: Become An Authority Within Your Niche
This can only be done by creating great content and engaging with your followers and consumers on social media in a meaningful manner.
By boosting your reputation as an authority, you’ll strengthen the identity of your brand, which will not only help increase traffic, but also increase the number of external links you earn from other high-quality sources.
Another way to increase your website authority is by doing guest blogs on other websites that are relevant to your industry.
Step 8: Increase The Loading Speed Of Your Webpages
Poor loading speed can have a nasty effect on your bounce rate. Most users have very little patience for a page that takes too long to load and will end up leaving your website altogether if their patience wears out.
You can also check your website’s loading speed with the PageSpeed tool by Google Developers. Not only it will analyze the speed of your site, it will identify some ways for you to make your site faster and improve user experience.
Step 9: Promote Your Content Via Social Media
Because social signals are a big ranking factor, you’ll need to promote your content on social media in order to obtain those signals. Otherwise, your content is just going to sit on your site all by itself.
Post links to your content on your various social media pages and be sure to encourage followers to like, share or comment on it. You should also include social share buttons directly on your webpages.
Wrapping It Up
Domain authority is important for many reasons. It allows you to judge the overall performance of your site. It also allows you to compare your scores to competing sites and see where you stand.
By being able to identify other sites with domain authority, you can also identify other sites worth linking to your content, and the site is worth building relationships with industry authorities. Not to mention that it can help bring in more powerful traffic.
Before you go, here’s a quick guide to checking your domain authority and a list of how to increase domain authority. Don’t forget to tick these off:
- Pick a domain name that is relevant to your niche.
- Optimize on-page SEO including your title tags, image alt tags, and the content.
- Produce high-quality content that people will link to.
- Include internal links to improve user experience.
- Run an audit to remove bad and broken links for a healthy website.
- Go mobile-friendly.
- Check your Domain Authority score on Open Site Explorer by entering your website’s URL.
- Become the expert within your niche.
- Make sure your website loads fast to reduce bounce rate.
- Do content promotion via social media – Facebook, Twitter, Google+., LinkedIn, Snapchat.
- Don’t forget to increase page authority as well!.
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