Performance backlinks are still one of the most important factors in the search ranking of your site. A backlink is a link to a related website that guides users back to your e-commerce store in the case of online shopping. And on this form of SEO-linking, Google continues to raise the bar.
Due to Google’s increased watchdog concern for generating high-qualitybacklinks, many businesses have been forced to fork over some major cash in exchange for backlinks that meet rising Google standards. And small businesses who aren’t ready to invest large amounts of capitol have been left in the dust.
Fortunately, there’s an alternative that won’t break the bank. And the best part? You don’t even need to be an SEO expert to do it.
In this article, we’ll teach you how to generate high-quality backlinks all on your own, with little to no investment. But first, let’s get down to the basics.
Why External Links Are Important for SEO
Imagine a professor in scientific journals publishing their work. The more people refer to the research and quote the author on a specific issue, the more professor is known as an authority in their profession.
The same applies to websites: if you link to your e-commerce website with quality services specific to your niche, search engines would find it more reliable than similar websites, everything else being equal. As a result, your website will rank higher on your niche-related searches, increase exposure, and increase traffic. Hooray, hooray!
And that’s not the only benefit to building high-quality backlinks. You’ll also enjoy:
- Increased brand awareness by reaching your target audience on external resources;
- And more conversion opportunities because customers can click to your store from other websites where it’s linked.
You can use Google Analytics or other services to track how many visitors came to your site (known as referral traffic) from links provided on other websites. Sometimes this can even be a significant driver for website traffic.
Without quality backlinks, it can take months or even years to promote your website in a competitive environment.
Now that you’re convinced of the importance, let’s take a look at some of the practical how-tos for good link building.
9 Ways to Get External Links
There are a ton of ways to get links to your website. But that doesn’t mean they’re all good ways. While some methods might appear simple initially, they actually require significant digital experience or expensive SEO tools to really be effective. We say nay. Not today, sir. Today, we’re focusing on nine methods you can use right now to guarantee results with minimal cost and little to no experience.
1. Create social media pages
To start building ties, the first thing you can and should do is create official pages for social media store. This is the easiest way to get external links right after an online store has been launched. Even if you’re not going to actively engage with your store on social media, you can certainly take the opportunity to grab some free backlinks.
Don’t limit yourself to the most popular platforms like Facebook and Instagram; create pages in Google+, Twitter, YouTube — even Pinterest.
SEO experts argue whether search engine algorithms count social links for calculating a website’s ranking. But even if social links don’t influence page rankings directly, other social signals such as likes or shares can prove your website’s credibility.
2. Engage on forums (crowd-marketing)
Engage on niche forums, general discussions — whatever — and if your site contains information that could be potentially useful to the participants of the discussion, share the link in the thread. Not only are you providing valuable content for the forum, you’re also creating some handy backlinks for your store.
Some forums even allow users with a certain number of posts (15-20) to give links to their websites in their name field, and when you actively participate, other users will often follow that link for more content. Win-win.
Learn more about marketing your store on popular forums like Quora.
3. Work with reviews to Get Free Backlinks
Customer feedback is important for any company, regardless of size. That’s because shoppers will inherently trust the opinions of other shoppers more than your own claims about your product. For many shoppers, user reviews can be one of the biggest factors in purchase decision. So naturally, you’ll want to encourage as many positive reviews as you can. And, of course, backlinks.
There are several great websites that compile user reviews including TripAdvisor, Consumer Reports, Yelp, Influenster. To get started, create a company profile where customers can leave feedback; then inside your profile, drop a free backlink to your website.
Such platforms allow you to create a company page where people can leave their feedback, and you get a free link to your website.
4. Give interviews and comments to media and online publications
The trick here is targeting local media over major national outlets. Because local media often lack quality stories to fill their production needs, it’s much easier to get a foot in the door with their producers. Offer an interesting story about your product or company, and you’ll be handsomely rewarded with a shiny new backlink — and some brand exposure for good measure.
In addition to interviews, you can create other materials like blogs and whitepapers or offer comments as an expert for relevant online publications. And services like HARO make it even easier by partnering with media teams to connect journalists with subject matter experts whenever a new comment is needed.
Check out our article on publicity on a budget for more help building backlinks through the media.
5. Register in directories Get Free Backlinks
Most communities have an online directory of some sort for local companies, and registration is almost always free. Creating a directory listing provides an extra touchpoint for potential customers and an easy backlink for your website.
6. Use thematic aggregators
Aggregators are websites with a large amount of organized, usually business-focused, information. Think of it like a directory for specific types of products or services. For example:
- a catalog of foreign language courses…
- a catalog of dentists…
- a catalog of sheepskin slipper companies…
- You get the idea.
If your target region is large enough, you can find dozens of aggregators for your specific product or service. And you can register on any aggregator by simply creating a company page. To look for relevant aggregator websites, use search terms like “your niche + catalog / aggregator” or “your niche + city.”
7. Create and share valuable content to Get Free Backlinks
A guide for the mission to be accomplished. A short e-book about a particular topic. Or a clever guide (like the one you’re reading right now).Whatever you’re making, one thing’s true: great content gets engaging. And when content is engaged on the internet, it gets backlinks.
High-quality — valuable — content takes time to create. But if you’re willing to put in the effort, you’ll be rewarded with re-shares on related websites, on forums and all across the social media sphere.
This method of marketing is particularly popular in English speaking countries, and is widely considered one of the most effective — and important — strategies to building backlinks for your website. Not only that, but it creates brand credibility and positions your company as an expert resource for your product or service segment.
8. Work with influencers to Get Free Backlinks
Many blogs and celebrities on social media have an audience that is close to that of major media outlets. Ask an influencer to check your product or send it to your online store as a gift in return for a review or mention.
Pay attention to writers of forums, famous Instagram accounts and YouTube channels. There’s a reason why influencers are named. Like a close friend or a trusted leader, these people have a high degree of influence over their audience, and their assessment can make or break the purchase decision of a follower. The right word from the right influencer, and the only thing you’re celebrating will not be a backlink.
For example, The video is a collaboration between an individual blogger and fashion brand Topshop:
This strategy alone isn’t going to get your website to the top of the SERPs overnight (or ever for that matter). So, if you want to get results you can use directory sites and learn how to do directory link building right. For that purpose, you can get more on this site. Without high-quality content, this strategy will not make a difference.
9. Provide promotional support for events
Daily events are also held in small towns, farmers ‘ markets, festivals, and big celebrations. Event organizers also partner with media and other groups to spread the word and draw participants in order to be successful.
Contact organizers in return for a link to your store to provide promotional help (such as mentions on a blog or social media). As a sign of goodwill, the ties of the partners also appear right on the event website’s main page.
You can also work with market and workshop organizers to provide sponsorship products in exchange for links. Arrange a product giveaway, or provide participants with small gifts, and in return, organizers will talk about your store on their website and social media.
You may need to sacrifice a product or two every now and then to get a link from the right blogger or event organizer, but rest assured, your efforts won’t be in vain. Over time, you’ll be compensated with a steady rise in search rankings, increased website traffic, and a sizable boost to your much cherished sales revenue.
If you Got questions about backlinks? Share “them in the comments!
see also : Enterprise Link Building
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